Drink Well Do Good this Easter Weekend

The Drink Well Do Good Tour, a 14-city global series of food and wine exhibitions and concerts, launches in New Orleans Easter weekend. The event will feature famed New Orleans restaurants Dooky Chase and Bennachin, a West African restaurant in the French Quarter. More chefs will soon be announced.

The reception will feature wines from official sponsor, Heritage Link Brands, along with tasty libations from the Museum of the American Cocktail, New Orleans Brewing Company, and more.

WHAT: A concert featuring N'Fungola Sibo West African Dance Group, followed by a South African wine tasting and Kora Konnextion, a West African-New Orleans jazz enseble 

WHEN: Saturday, April 3, 8pm-12am

WHERE: Prytania Cafe, 3445 Prytania St

COST: $15


WHAT:  Drink Well Do Good Launch Event

WHEN: Sunday, April 4, 3-7pm

WHERE: Southern Food & Beverage Museum, 1 Poydras St., Ste 169


VIP reception features fried chicken from Dooky Chase, paired with South African "Champagne", Cape Classique, and reserve wine tasting.

    * Tickets will increase to $80 March 15th
    * Tickets will increase to $90 March 22nd
    * Tickets will increase to $100 March 31st
    * Tickets will increase to $115 April 4th.

Enter the promo code "MARKET UMBRELLA" and ISAW will donate $20 of every $100 ticket to

ISAW is an Atlanta-based 501c3 with the mission of building sustainable communities through viticulture. Spanning from New Orleans to Cape Town, ISAW's Drink Well Do Good tour is a series of food and wine exhibitions and concerts raising money to build a viticultural training center on the M'hudi estate in Stellenbosch, South Africa. Learn more about the tour by visiting

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Market Umbrella


Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers Market


The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.