New Orleans, LA - Crescent City Farmers Market (CCFM) will unveil its 2012 market token design featuring beloved Cajun cook Eula Mae Doré (1929-2008) Saturday, May 26 at 10am at its downtown location (700 Magazine St., at Girod St.). Doré, an entirely self-taught cook, and her husband Walter managed the Commissary on Avery Island, where she cooked for several generations of the McIlhenny family, friends, visitors and employees of McIlhenny Company, the maker of Tabasco® sauce. Doré was only 10 years old when her mother passed away, so she became responsible for preparing all of the family’s meals at a very young age. She later went on to cook alongside world-renowned chefs and cookbook authors including Jacques Pépin and Marion Cunningham. “Eula Mae contributed so much to Louisiana food culture, which our Crescent City Farmers Market seeks to preserve,” states CCFM co-founder Richard McCarthy. “She’s is an inspiration for local home cooks, especially our youngest ones.”
Each year the Crescent City Farmers Market selects a local food hero to feature on wooden tokens that may be purchased at the market welcome tent using credit or debit cards, then spent with vendors at the market. Other local food heroes memorialized on CCFM tokens include Commander Palace Chef Jamie Shannon (1961-2001), Mississippi farmer and CCFM vendor James “Billy Corn” Burkett (1928-1995) and cooking school pioneer Lee Barnes (1951-1992). In 2011, market token sales were nearly $375,000, contributing to the three Crescent City Farmers Market locations’ combined economic impact of $10.9 million.
The new market tokens which honor Eula Mae Doré will fittingly go into circulation at the Crescent City Farmers Market Memorial Day weekend. Miniature bottles of Tabasco® sauce will be given to all shoppers who purchase market tokens. Copies of Doré’s award-winning cookbook, Eula Mae’s Cajun Kitchen: Cooking Through the Seasons on Avery Island, will be available for purchase. The book includes a collection of 100 recipes, which Doré and fellow Cajun cooking authority Marcelle Bienvenu compiled, along with joyous recollections of Doré’s life on Avery Island, her personal Garden of Eden. Free samples of Doré’s signature Pecan Tarts (recipe included in her cookbook) will also be available.
Crescent City Farmers Market (CCFM) is a project of marketumbrella.org. The producer-only, year-round farmers market operates weekly, rain or shine, Tuesdays from 9am-1pm at 200 Broadway St., Thursdays from 3-7pm at 3700 Orleans Ave. and Saturdays from 8am-12noon at 700 Magazine St. CCFM accepts credit, debit and electronic benefit transfer cards (for SNAP, or food stamps) at the welcome tent. marketumbrella.org, an independent 501(c)3 organization, cultivates the field of public markets for public good.
Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.