Kick off 2013 with a bang Saturday, January 5 with a fun and educational day at the CCFM!
Crescent City Farmers Market kicks off 2013 with the expansion of its Market Match incentive program and the release of findings from a national study on healthy food incentives, which features the program. Market Match meets SNAP shoppers who want to eat healthy and support local farmers and fishers halfway. Launched in Summer 2009, Market Match can largely be credited for a 321% increase in SNAP (Supplemental Nutrition Assistance Program, or food stamps) purchases at the three locations of the CCFM. During Market Match, SNAP purchases are matched dollar for dollar in market tokens. The first ever winter Market Match begins Saturday, January 5, 2013. Up to $20 in SNAP purchases are matched per market visit, as funding permits, thanks to generous support from Louisiana Healthcare Connections. That day, an “Eat This Not That” activity for families and healthy cooking Q&A with Chef Anne Churchill will be offered at the market to help jump start new year resolutions.
“Market Match was designed to create and increase demand for fresh, healthy, locally-grown foods by an audience oftentimes just learning that SNAP benefits can be used at some farmers markets, including the three locations of the Crescent City Farmers Market,” says Emery Van Hook Sonnier of Market Umbrella. In 2012, nearly a third of Market Match participants were first time CCFM shoppers. “We strongly believe that shopping at farmers markets can help change people’s relationships with food - for the better - and that incentive programs can help bring about that change,” Sonnier adds. The expansion of Market Match coincides with the release of findings from the Healthy Food Incentives Cluster Evaluation, an analysis of incentive programs run by Market Umbrella, Fair Food Network, Roots of Change and Wholesome Wave. The nationwide study confirms that SNAP incentive programs at farmers markets Increase fruit and vegetable consumption and boost local economies. Copies of the Healthy Food Incentives Cluster Evaluation are available at healthyfoodincentives.org.
Says Louisiana Healthcare Connections President & CEO Jamie Schlottman, “With childhood obesity in Louisiana the second worst in the country, Louisiana Healthcare Connections is dedicated to providing communities with proven programs designed to educate and support a path to wellness through healthy foods. We’re thrilled to be supporting Market Match and look forward to helping expand its reach and impact."
We hope to see everyone at the market Saturday, January 5!
Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.