Crescent City Farmers Market is working to put more fruits and vegetables on the tables of poor New Orleanians by offering $48 in free food to parents who receive Cash Value Vouchers through WIC, the federal Women, Infants and Children health and nutrition program.
WIC's Cash Value Vouchers are paper coupons that can be used to buy fruits and vegetables at grocery stores. Currently, CVVs cannot be used at farmers markets.
The Crescent City Farmers Market is piloting a program in 2017 to prove to the state that it has the capacity to accept the CVV vouchers, which currently can be redeemed at participating grocery stores only.
"We're doing a pilot here that will mock how this program would work because we want to show the state that we can handle this," said Kathryn Parker, the market's executive director. "... that it is just another form of assistance that we can make happen."VIsit NOLA.com to read more about the program and how it works.
Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.