Farmers Market Rx

Though New Orleans is rich in culinary traditions and boasts nutritionally dense local crops such as sweet potatoes and mirlitons, few residents eat a sufficient amount and variety of fresh fruits and vegetables to maintain a healthy weight. Poor diet is a leading factor that contributes to poor chronic disease outcomes in our community. Ten percent of adults in the metro area have diabetes, and nearly 70 percent are either overweight or obese. The Farmers Market Prescription Program (FMRx) aims to serve those individuals.

The innovative FMRx program serves vulnerable residents in our community that need additional education and incentives to make healthy choices for their families, thereby expanding access to fresh local fruits and vegetables for all. The program educates participants of the importance of a diet including fruits and vegetables, and assists in reducing the risk of hazardous health issues.

FMRx participants receive prescriptions (vouchers) to spend on only fruits and vegetables at the Crescent City Farmers Market, Hollygrove Market & Farm, and Sankofa Fresh Stop Market. Participants must also attend peer-led group meetings twice every four weeks to receive their prescriptions. Group meetings consist of recipe creation, cooking lessons, and overall healthy eating support.

Interested in FMRx vouchers? Call (504) 861-4485 to learn more.

New Orleans' Fit NOLA partnership

The Farmers Market Prescription Program (FMRx) is part of New Orleans' Fit NOLA partnership that is creating a healthier city by promoting physical activity and improved nutrition. An unhealthy diet is a leading factor contributing to the incidence of chronic disease and poor health outcomes in our community. The FMRx program supports individuals who are managing various health conditions by providing them with education and resources to make healthy choices for themselves and their families. The program educates participants about the importance of diets rich in fruits and vegetables and connects them to community resources, such as free fitness classes and information about other healthy food incentive programs.

After attending classes at any of the sites listed below, FMRx participants receive prescriptions redeemable for vouchers that can be spent on fruits and vegetables at the Crescent City Farmers Markets, Hollygrove Market & Farm, ReFresh Farmers Market, and Sankofa Fresh Stop. Classes consist of recipe creation, cooking lessons, light physical activities, and healthy lifestyle support. Please contact Market Umbrella or the locations below for more information.

Access Health
Diabetes Lunch ‘n Learn

3300 S. Broad St.

Ashe Cultural Arts Center
Sistahs Making a Change

1712 O.C. Haley Blvd.

Broadmoor Improvement Association
Krewe de Lose

3900 General Taylor St.

Crescent Care
Fresh Look at Diabetes Series

2601 Tulane Ave.

Daughters of Charity Services of New Orleans
Diabetes Prevention Program

Carrollton-3201 S. Carrollton Ave
St. Cecilia- 1030 Lesseps St.

Centering Pregnancy Program

3423 St. Charles Ave.

Ruth U. Fertel Tulane Community Health Center
Krewe de Lose

711 N. Broad St.


Market Umbrella


Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers Market


The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.