Farmers Market Rx

Though New Orleans is rich in culinary traditions and boasts nutritionally dense local crops such as sweet potatoes and mirlitons, few residents eat a sufficient amount and variety of fresh fruits and vegetables to maintain a healthy weight. Poor diet is a leading factor that contributes to poor chronic disease outcomes in our community. Ten percent of adults in the metro area have diabetes, and nearly 70 percent are either overweight or obese. The Farmers Market Prescription Program (FMRx) aims to serve those individuals.

The innovative FMRx program serves vulnerable residents in our community that need additional education and incentives to make healthy choices for their families, thereby expanding access to fresh local fruits and vegetables for all. The program educates participants of the importance of a diet including fruits and vegetables, and assists in reducing the risk of hazardous health issues.

FMRx participants receive prescriptions (vouchers) to spend on only fruits and vegetables at the Crescent City Farmers Market, Hollygrove Market & Farm, and Sankofa Fresh Stop Market. Participants must also attend peer-led group meetings twice every four weeks to receive their prescriptions. Group meetings consist of recipe creation, cooking lessons, and overall healthy eating support.

Interested in FMRx vouchers? Call (504) 861-4485 to learn more.

Market Umbrella


Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers Market


The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The market hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.