Market Umbrella is the 501(c)(3) overseeing the Crescent City Farmers Markets. In addition to their flagship Crescent City Farmers Market program, Market Umbrella has developed several community-based initiatives to further its mission of cultivating public markets for public good. Market Umbrella has expanded its outreach by partnering with other local markets and community health organizations to increase access to healthy, local food in New Orleans. Currently, these programs are active and operational in the New Orleans region:
Circle Food Store has been a valued resource in the 7th Ward for decades now. Market Umbrella has partnered with Circle Foods to double SNAP dollars in the Circle Match program. People using their SNAP cards receive a matching coupon for every $5 they spend on fresh or frozen fruits and vegetables to be used during their next trip to Circle Food Store.
The Farmers Market Prescription program (FMRx) is part of the city’s Fit NOLA plan. Program participants attend classes at community health centers and receive vouchers to be spent at CCFM, Hollygrove Market & Farm, ReFresh Farmers Market and Sankofa Fresh Stop over a period of six months. They also get signed up for New Orleans Recreational Department (NORD) key cards, which grants them access to numerous free fitness classes offered at NORD facilities around town.
CCFM gladly accepts SNAP dollars at all market locations as part of the Market Match program. Just like other card transactions at the welcome tent, shoppers can swipe their SNAP cards and receive wooden tokens that are accepted by all of the vendors. CCFM will match up to $20 in SNAP purchases per day for each customer to use on fruits and vegetables.
Market+ is a pilot program for accepting Women, Infant, and Children (WIC) Cash Value Voucher (CVV) at the farmers market. WIC participants present their WIC booklets at the welcome tent of any four CCFM locations to receive $48 in vouchers to spend on fruits and vegetables for up to six months. For more information about this program, call (504) 571-2747.
Market Mommas Club is a breastfeeding incentive programs for WIC participants who are currently breastfeeding. Moms are partnered with a breastfeeding peer group for the opportunity to receive a Latch Loyalty Card, worth $80 for up to six months. This card can be redeemed at any four CCFM locations. For more information about this program, call (504) 571-2747.
For more information about these programs, call (504) 861-4485, visit crescentcityfarmersmarket.org, or ask the staff at the Crescent City Farmers Market welcome tent at any of the market locations.
Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The market hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.