Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Market + WIC CVV
Market+ is a program for increasing healthy food access and nutrition for families using the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) at the farmers market. WIC participants present their Market+ membership cards at the welcome tent of any seven CCFM locations to receive $48 in cash value vouchers (CVV) to spend on fruits and vegetables for up to six months.
Market+ WIC Cash Value Voucher Program
Does your family participate in WIC? If so, you may be eligible to enroll in the Market+ program and get $48 each month to spend on fresh fruits and vegetables at the Crescent City Farmers Market!
Step 1: Enroll at any CCFM location
Bring your WIC booklet to any of our markets to sign up. You must receive your WIC benefits from an Orleans Parish WIC office. Valid while supplies last.
Step 2: Get your FREE $48
Present your membership card at any Crescent City Farmers Market welcome tent to obtain your $48 in vouchers to spend on fresh fruits and vegetables.
Step 3: Shop! Shop! Shop!
Return each month with your membership card to receive your FREE $48 for up to six months!
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.