Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Market + WIC CVV
Market+ was a recent program aimed at increasing healthy food access and nutrition for families using Women, Infant, and Children (WIC) at the farmers market. WIC participants presented their Market+ membership cards at the welcome tent of any CCFM location to receive $48 in cash value vouchers (CVV) to spend on fruits and vegetables for up to six months to be used at any CCFM location. This program currently is on a hiatus while we seek additional funding partners and navigate the new electronic WIC redemption system adopted by Louisiana in 2020.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.