market match: meeting shoppers halfway
In the summer of 2009, at the Crescent City Farmers Market, we launched Market Match to increase spending power of EBT/food stamp cardholders at our farmers markets. Part of a strategy to bridge new communities to farmers markets and inform policy makers on the importance of food access programs that include small farmers and fresh local foods, marketumbrella.org matched up to $25 spent in food stamp/SNAP benefits.
Market Match ran from June 16th until August 15th. For questions about the program or the next cycle, contact admin@marketumbrella.org or call (504) 861-4488.