Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Market Mommas Club
Market Mommas Club is a breastfeeding incentive program for mothers and mothers-to-be who are currently eligible for Louisiana Medicaid. Moms are partnered with a breastfeeding peer group for the opportunity to receive a Market Mommas Card, worth $80 for up to six months*. This card can be redeemed at any seven CCFM locations.
*open to new Market Mommas participants only
Step 1: Attend a Partner Breastfeeding Support Group
Meet other breastfeeding moms and gain support and encouragement from experienced professionals.
Step 2: Grab your MMC Card
Obtain your MMC Membership Card from your breastfeeding support group leader, and make sure to get it stamped for each month you attend.
Step 3: Shop at the Market!
Bring your stamped MMC Membership Card to any Crescent City Farmers Market each month to receive $80 in tokens to spend at the market for up to 6 months.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.