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Ever wonder what’s ripe at the Crescent City Farmers Market this week? Who will be there? Who is cookin’? Sign up here for our popular electronic newsletter Market Morsels to learn recipes, market updates, and food preparation tips from our own vendors, chefs, and shoppers. It’s published each Monday so you can prepare to shop for the week!

Market Match: Meeting Shoppers Halfway

We believe farmers markets should benefit farmers, shoppers, and the wider community. Through Market Match, we offer incentives to consumers with high need to purchase the best local produce available at our markets and at partner retailers across New Orleans.

Traditionally, Market Umbrella has matched up to $20 per market visit, but in recognition of the urgent food access need exacerbated by the COVID-19 pandemic and Hurricane Ida, we are able to remove the cap and offer an unlimited dollar for dollar Match at all markets and partner locations beginning in January 2023. This would not be possible without the support from the Gus Schumacher Nutrition Incentive Program grant from the U. S. Department of Agriculture's National Institute of Food and Agriculture and Greaux the Good, Louisiana's new statewide nutrition incentive program.

Questions? Please reach out to Kasey, Director of Healthy Food Access Programs, at

Market Match for SNAP

There are now so many ways to Market Match! Here’s how Market Match works:

At Crescent City Farmers Markets

First, purchase wooden tokens from the Market’s Welcome Tent with your Electronic Benefit Transfer (EBT) card. EBT tokens can be used to purchase any item at the market that you’d normally swipe your EBT card for in a store. Through Market Match, we’ll match each EBT dollar you spend, dollar for dollar, with additional tokens that can be used to purchase fruits, vegetables, and even food-bearing plant starts!

Parents whose children receive Summer Pandemic-EBT can also use Market Match to double their P-EBT credit. Market Umbrella extends Market Match to most major food benefit programs, including P-EBT, FMNP, SNAP, and WIC. For more information about Summer P-EBT click here.

Top Box Foods Louisiana's Logo

Through Top Box Foods Louisiana Home Delivery

You can use Market Match for all SNAP eligible products offered by Top Box Foods Louisiana and have them delivered directly to your house! Visit their website to see their delivery radius and place your order!

Grow Dat Youth Farm's Logo

At Grow Dat Youth Farm

Use your EBT card to purchase the spring or fall CSA offered by Grow Dat Youth Farm and get half off the purchase price.

River Queen Greens' Logo

At River Queen Greens

Use your EBT card to purchase any Farm Share from River Queen Greens and get half off the purchase price.


At New Orleans Food Co-op

Use your EBT card to shop at the New Orleans Food Co-Op and get half off the purchase of fresh fruits and vegetables.


Goldring Center for Culinary Medicine's Logo

In partnership with Market Umbrella, the Goldring Center for Culinary Medicine hosts free hands-on cooking classes for adults and family groups who participate in Market Match. Interested in taking a cooking or nutrition class? Sign up here.


USDA Nondiscrimination Statement



About Us

Market UmbrellaMarket Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers MarketThe Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts 70+ local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.