Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Market Match: Meeting Shoppers Halfway
We believe farmers markets should benefit farmers, shoppers, and the wider community. Through Market Match, we offer incentives to vulnerable consumers to purchase the best local produce available at our markets and ReFresh Farmers Market. Participants enjoy the magic of farmers markets by actively purchasing local foods directly from farmers and fishers.
Market Match for SNAP
Are you enrolled in SNAP, the federal program also known as Food Stamps? Here’s how Market Match works: First, purchase wooden tokens from the Market’s Welcome Tent with your Electronic Benefit Transfer card (or EBT). Through Market Match, we’ll then meet you halfway by matching up to $20 of your SNAP purchases per visit with wooden tokens. Learn cooking tips and how to stretch your dollars by purchasing at the peak of the season.
If you join us, you will not be alone. Since 2008, Market Match has helped us reach 2,500 households in NOLA who needed a little extra help putting healthy food on the table. This also contributes to broadening the Market community itself. More vulnerable families are drawn to CCFM for both the produce and the people. Kids join the Marketeer Club, and adults find out how to participate in additional preventative health programs.
We are grateful for generous support from the W.K. Kellogg Foundation, the RosaMary Foundation, the Greater New Orleans Foundation, the Keller Family Foundation, and the USDA NIFA GusNIP program for making Market Match possible.
The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.