Newsletter Archive

November 26, 2018

Giving Tuesday

Fresh & Local:

Giving Tuesday

Tomorrow marks the end of the Black Friday/Cyber Monday splurging, and the beginning of the charitable season with Giving Tuesday - the annual day of global giving. Market Umbrella is a non-profit and relies upon support from our community in order to continue the Crescent City Farmers Markets we are best known for, as well as the many programs we create and implement to increase fresh food access throughout the region.

While we collectively sit and digest our holiday overindulgences, we appreciate your support as we work to bring produce prosperity to all through programs like WIC Market+ which enables WIC recipients to receive vouchers to shop at market for fresh fruits and vegetables, Market Mommas, our breastfeeding promotion program that supports WIC mothers in breastfeeding through classes and market incentives, and our farm to school work, where we enhance local public school gardening programs and work to put fresh, local food on the plates of New Orleans school children, many of whom receive two or more of their daily meals at school, all while supporting local small businesspeople - our vendors!


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Picks of the Week:

GROW Louisiana

Speaking of projects our non-profit works on, GROW Louisiana is a collaborative project with cooperative extension and non-profits (including ours) that supports beginning farmers and ranchers in Louisiana. For more information on the aging of American farmers, the increased tendency away from generational farm succession, and the challenges this presents to our food systems and to new farmers, check out this article as a primer. If you’re a beginning farmer yourself, you are probably quite familiar with these barriers. If this is the case and you’d like to get involved in a free training program to learn more about starting or building a successful farming operation, grow your technical farming skills, farm business aptitude and to get connected to a network of beginning and mentor farmers and other educational opportunities and workshops, find out more about GROW Louisiana, a Beginning Farmer and Rancher training program here.

Apply by December 14th and/or help us spread the word to any budding agriculturalist you may know!

pick of the week

pick of the week

New T-Shirt Design

The votes are in and a winner has been chosen! Popular vote has determined that The Broc is Hot will be the face of our new Crescent City Farmers Market T-Shirt. The new design will hit the press before the year is up and be available in January, 2019 at our markets and on our app. We hope you had as much fun as we did with this endeavor and we thank you for your participation, veggie puns, creativity and votes!

Market Umbrella is hiring!

Market Umbrella is expanding! With new markets in the works, we’ll need new market staff to help us build and grow them, and keep our current ones running smoothly and so are currently hiring two part time Market Coordinators. If you’re interested in local food systems, working outdoors, are a real people person with a knack at operational efficiency and creating fun, welcoming events and spaces, please check out the full job description here, and send a resume and cover letter to by 11/30/18.

pick of the week

vendor of the week

Vendor of the Week:

Johndale Farm

Hey y’all! Heather Robertson, or as her BFF Kay Brandhurst of Four Winds Seafood says, “the sweet lil’ strawberry girl”, is making her way back to market. Heather’s family, the Johndales, have been with the market since its inception in 1995 and while you may know them for strawberries, you can also find greens, beans, mushrooms, honey, jams and jellies and more at their table while they are in season. The Johndale Farm kids are currently popping in and out of the market with greens, cucumbers, honey, and turnips as they become available, but expect to see Heather at the market with those big beautiful Festival berries soon - she says they are itching to turn red!

Tuesday’s Green Plate Special:

Carrollton Market

If you’ve shopped at the Crescent City Farmers Market, you know Chef Jason Goodenough. You know, the guy New Orleans Magazine named Chef of the Year 2017? Chef Goodenough’s commitment to local sourcing brings him to the frontlines of the New Orleans food scene each week at the farmers market and Carrollton Market is a phenomenal show of talent, finesse, and appreciation for the food grown, raised and caught by our very own CCFM vendors. Carrollton Market and guest chef the Thali Llama will be at the GPS tent for one more Tuesday so stop by for the good eats.

Green Plate Special Vendor

recipe of the week

Recipe of the Week:

Caramelized Brown Sugar Oranges

Here’s one for the sweet-tooth out there who may or may not have eaten their weight in pie over Thanksgiving weekend. This recipe by Smitten Kitchen for caramelized brown sugar oranges served with yogurt is a (relatively) healthy dessert for those looking to eat a little lighter after the holiday. Plus it’s a great way to make use of all the citrus we have at market right now! Stock up on juicy sweet satsumas, LA sweets, and navel oranges from L’Hoste Family Farm, Star Nursery, and A&K Citrus and give this unique recipe a try.

What’s your favorite dish to make after visiting the Crescent City Farmers Market? Share your recipes with us on Instagram or Facebook or even Twitter and it might be featured in our weekly newsletter!

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Market Umbrella


Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers Market


The Crescent City Farmers Market operates weekly year-round in four New Orleans neighborhoods. The CCFM hosts nearly 80 local small farmers, fishers and food producers, and more than 100,000 shoppers annually.